I reached out to Mary to find out exactly what happened to the podcast. Mary signed a non-compete as part of her employment contract with F+W. She was also the editor of the Quilty print magazine until she parted ways with F+W at the end of 2014. Quilty ran for five years and aired over 250 6-10 minute episodes, each getting tens of thousands of views, some in the hundreds of thousands.
FALLING HEARTS QUILT SERIES
She wanted to appeal to the new generation of Internet savvy quilters by putting the series on YouTube. Marianne Fons signed a non-compete upon the sale of the company.Īfter having co-hosted a few Love of Quilting episodes with her mother, Marianne, in 2011 Mary Fons, a performer and writer, proposed the idea for a show called Quilty that would focus on novice quilters like herself. New Track Media bought Fons & Porter in 2006 and in 2014 F+W bought New Track during an 18-month spree of acquiring craft media companies that also included the purchase of Interweave, Martha Pullen Company, and LoveSewing. In 1999 Marianne Fons and Liz Porter founded Fons & Porter, a quilting-focused media company that produced the Love of Quilting magazine which was picked up by PBS in 2003 and turned into a television show by the same name.
To understand what may have happened to Quilt Your Heart Out, some history of the Fonses is helpful. Photo of Marianne and Mary Fons by Brave Lux Photography. How could they possibly be wrong?! Outrage!” This is outrageous.” Another listener, Nancy Neely, exclaimed, “The podcasts were great. “My mother and I enjoyed listening to it while we quilted together.
“I waited patiently for new episodes every week,” she wrote in a comment on Mary’s post. When the show disappeared listeners like Rachel Reid quickly showed their disappointment. It was downloaded 43,000 times, an impressive number for a new podcast. In the three months it lasted Quilt Your Heart Out had built a solid fan base. I really loved that podcast. Did I say that out loud? Where was I?” I had to cancel it, too, or go to court and stuff. I was told to cease and desist a really fun project that I was working on. “Ever gotten a cease and desist letter?” she asks.
The only explanation given was a 30 second farewell spot, which disappeared shortly thereafter when the show was removed from iTunes, and a brief mention in a post on Mary’s blog, Paper Girl written in her signature conversational style.
The show was shut down suddenly and completely. Last week, after only 10 episodes, that plan was foiled. At the time of launch Mary wrote in a publicity email, “The quilter podcast space is wide open and Quilt Your Heart Out plans to be the most popular and well-loved podcast in the industry/community.” At ages 66 and 36 Marianne and Mary would share wisdom about patchwork and about life. Called Quilt Your Heart Out the show was an hour-long call-in advice program for quilters.Ī fan of the public radio show, Car Talk, Marianne Fons envisioned Quilt Your Heart Out as a show with a similar format, but across generations. Fans of quilting personalities Marianne and Mary Fons were thrilled in February of this year when the mother daughter duo launched their own podcast.
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