At the current rate, it is likely that over $600 million will have been spent on dueling ads by voting day on November 8. With less than 60 days to go before voters go to the polls and decide on a variety of ballot measures, the sportsbooks are faced with a decision to go all-in and increase ad spending further - or cut their losses by scaling back their marketing efforts.Īs of last week, the committees backing Prop 27 and the rival Prop 26 bill have spent a combined $424 million in their aggressive bid to legalize (or restrict) various forms of sports betting. Ad spend on betting legislation now stands at $424 million 8 ballot," the Times piece bluntly stated. "Voters should prevent that from happening by rejecting Proposition 26 and Proposition 27 on the Nov.
The article cautioned that if the companies that own betting platforms - or the tribes that run casinos - come out victorious, California will be 'the next state to embrace this foolish scheme'. That’s money they’re not spending in other parts of the economy." "In just one month last year, sports gamblers wagered $7 billion - a 20-fold increase from three years earlier. "The amount of money some Americans now blow on sports bets should raise concerns about their financial health," read the article. This weekend, however, the sportsbooks suffered another setback when the Los Angeles Times - which hosts over 40 million monthly unique visitors on its digital platforms and 1.2 million daily readers on print - urged voters to reject both Propositions 26 and 27 and maintain the status quo. 1, Eilers & Krejcik analysts issued a research report that predicted both Props 26 and 27 would be defeated due to voter confusion, citing that the "Competing messages from tribal casinos, online sports betting operators and sports leagues, along with the back-to-back presentation of the ballot questions, are confusing voters more than sending positive messages." Los Angeles Times editorial advises voters to vote against both bills
TRIBAL WARS 2 UNITS TV
However, the latest ad may also be one of many previous TV and social media spots that are at risk of provoking a backlash among voters inundated with rival messages - or adding to public confusion over the rival bills.
TRIBAL WARS 2 UNITS PLUS
The potential windfall for homeless and mental health care initiatives is a primary reason that several Democratic mayors - including Oakland’s Libby Schaaf, Long Beach’s Robert Garcia, and Sacramento’s Darrell Steinberg - in major California cities have also spoken in favor of Prop 27, plus a handful of homeless advocacy and social service groups have also endorsed the measure. "If we don't have a secure pot of funds, a sustainable pot of funds to support homeless services, we're never going to end the cycle of homelessness." "Prop 27 builds in funding that is long-term and really matches the size of the crisis that we're facing," Rayner said to a local news outlet last week.
Sammie Rayner, COO of Community Forward in San Francisco, an organization that is currently building a new shelter for homeless women, certainly believes that the sportsbooks' bill - whatever its main objective - will still go a long way to helping alleviate the burgeoning homeless crisis in the state. Prop 27 attracts support from organizations supporting the homeless The ad also noted that Prop 27 would 'generate hundreds of millions toward priorities like new housing units in all 58 counties,' and supported non-gaming Tribes and strict audits to ensure funds go directly to solving the mentioned issues. It reflects growing concern from sportsbooks that voters may not feel sufficiently motivated to support the online sports betting legislation - unless they are given a legitimate humanitarian reason to do so. "Prop 26 means no money to fix homelessness, no enforcement oversight, and no support for disadvantaged tribes. "The choice between Prop 26 and 27? Let’s get real," intones the narrator.
The latest video conveyed the increasing urgency by sportsbooks to get their message across - and convince voters that they have a vested interest in voting for Proposition 27 on November 8. The ad also took dead aim on the rival Proposition 26, which is backed by a coalition of 50+ native tribes and would restrict all legal sports betting only to tribal casinos and four horse-racing tracks (retaining the tribes' monopoly on in-state gaming).
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